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SaaS
How I Use AI to Write Blog Posts (And What I Still Do by…
A recent Semrush study found that 70% of marketers use AI to create content faster at a lower cost. Only…
Introducing the real-time Astro Map in Web Analytics
When you change your date range to “Today” in Web Analytics, you can see who’s visiting your website…
Track “key events” from Google Analytics 4 (GA4) as…
Track “key events” from Google Analytics 4 (GA4) as…
How to manage SaaS user access permissions
To reduce SaaS stack security risk, maintain effective governance and remain compliant, IT needs to…
How Ecommerce Brands Should Respond to AI Shopping
The conversation about AI and ecommerce often gets framed as a threat:
Platforms like Google and…
SaaS contract negotiation: Renew like a pro
Contract negotiations are like salsa, it takes two to tango.
Be it renewals or new contracts, there must…
What to do when you inherit a workflow
Inheriting an existing workflow can feel a bit like walking into the middle of someone else’s project with…
Which Tool Is Better For You?
Should you choose Crazy Egg or Microsoft Clarity?
Crazy Egg is the better pick if you need heatmaps…
Four early 2026 SaaS trends
SaaS valuations hit decade-plus lows in Q1 2026 as markets priced in AI as an existential threat. But…
How Consumers Really Feel About Shopping in ChatGPT and…
Every major platform has moved into ecommerce. Google has Shopping. Instagram, TikTok, and Facebook have…
